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Monday, February 29, 2016
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The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It
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 by Michael E. Gerber
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ISBN: 0887307280, Paperback- $9.60 BUY
Michael Gerber's The E-Myth Revisited should
be required reading for anyone thinking about starting a business or for
those who have already taken that fateful step. The title refers to the
author's belief that entrepreneurs--typically brimming with good but
distracting ideas--make poor business people. He establishes an
incredibly organized and regimented plan, so that daily details are
scripted, freeing the entrepreneur's mind to build the long-term success
of the business. You don't need an M.B.A. to understand or follow its
directives; Gerber takes time to explain buzzwords and complex theories.
Read in a clear and well-paced manner, listening to The-E Myth is like
receiving advice from an old friend.
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Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround
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 by Louis V. Gerstner
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ISBN: 0060523794, Hardcover- $17.61 BUY
Gerstner quarterbacked one of history's most
dramatic corporate turnarounds. For those who follow business stories
like football games, his tale of the rise, fall and rise of IBM might be
the ultimate slow-motion replay. The book's opening section snappily
reports Gerstner's decisions in his first 18 months on the job-the
critical "sprint" that moved IBM away from the brink of destruction. The
following sections describe the marathon fight to make IBM once again
"a company that mattered."
One of Gerstner's first tasks was to redirect the company's attention to
the outside world, where a marketplace was quickly changing and
customers felt largely ignored. He succeeded mightily. Upon his
retirement this year, IBM was undeniably "a company that mattered." Who
Says Elephants Can't Dance? is a well-rendered self-portrait of a CEO
who made spectacular change on the strength of personal leadership.
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Execution - The Discipline of Getting Things Done
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 by Larry Bossidy, Ram Charan, Charles Burck (Contributor)
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ISBN: 0609610570, Hardcover- $17.33 BUY
Disciplines like strategy, leadership
development, and innovation are the sexier aspects of being at the helm
of a successful business; actually getting things done never seems quite
as glamorous. But as Larry Bossidy and Ram Charan demonstrate in
Execution, the ultimate difference between a company and its competitor
is, in fact, the ability to execute.
Execution is "the missing link between aspirations and results," and as
such, making it happen is the business leader's most important job.
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Get Better or Get Beaten
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 by Robert Slater
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ISBN: 0071373462, Hardcover- $22.95 BUY
Do business like Jack Welch! When Jack Welch
took the reins of General Electric in 1981, he reformulated GE in his
own image -- tough, smart, competitive, and relentless. First published
in 1994, Get Better or Get Beaten became a bestseller as managers sought
to understand and mimic the success of the man lauded by Fortune as
"...perhaps the most admired CEO of his generation."
Now, on the eve of his planned April retirement, the new Get Better or
Get Beaten, Second Edition shows you how to compete "Welch style" in
today's techologically advanced business arena.
Look to this fast-paced book for:
- Jack Welch's latest views on management and leadership
- Examples of how Welch transformed GE into an e-business
- Insights into Six Sigma and other successful GE quality initiatives
- and More...
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Jack - Straight from the Gut
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 by Jack Welch, John A. Byrne
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ISBN: 0446528382, Hardcover- $18.87 BUY
It's hard to think of a CEO that commands as
much respect as Jack Welch. Under his leadership, General Electric
reinvented itself several times over by integrating new and innovative
practices into its many lines of business.
In Jack: Straight from the Gut, Welch, with the help of Business Week
journalist John Byrne, recounts his career and the style of management
that helped to make GE one of the most successful companies of the last
century. Beginning with Welch's childhood in Salem, Massachusetts, the
book quickly progresses from his first job in GE's plastics division to
his ambitious rise up the GE corporate ladder, which culminated in 1981.
What comes across most in this autobiography is Welch's passion for
business as well as his remarkable directness and intolerance of what he
calls "superficial congeniality"--a dislike that would help earn him
the nickname "Neutron Jack."
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First, Break All the Rules - What the World's Greatest Managers Do Differently
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 by Marcus Buckingham, Curt Coffman
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ISBN: 0684852861, Hardcover- $18.90 BUY
Marcus Buckingham and Curt Coffman expose the
fallacies of standard management thinking in First, Break All the Rules:
What the World's Greatest Managers Do Differently. In seven chapters,
the two consultants for the Gallup Organization debunk some dearly held
notions about management, such as "treat people as you like to be
treated"; "people are capable of almost anything"; and "a manager's role
is diminishing in today's economy." "Great managers are
revolutionaries," the authors write. "This book will take you inside the
minds of these managers to explain why they have toppled conventional
wisdom and reveal the new truths they have forged in its place."
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Good to Great - Why Some Companies Make the Leap and Others Don't
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 by Jim Collins
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ISBN: 0066620996, Hardcover- $16.50 BUY
Jim Collins asked the question, "Can a good
company become a great company and if so, how?" In Good to Great,
Collins concludes that it is possible, but finds there are no silver
bullets. Collins and his team of researchers began their quest by
sorting through a list of 1,435 companies, looking for those that made
substantial improvements in their performance over time. They finally
settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells
Fargo--and discovered common traits that challenged many of the
conventional notions of corporate success.
Making the transition from good to great doesn't require a high-profile
CEO, the latest technology, innovative change management, or even a
fine-tuned business strategy. At the heart of those rare and truly great
companies was a corporate culture that rigorously found and promoted
disciplined people to think and act in a disciplined manner. Good to
Great is one of those that managers and CEOs will be reading and
rereading for years to come.
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A New Brand World - Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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 by Scott Bedbury, Stephen Fenichell (Contributor)
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ISBN: 0670030767, Hardcover- $17.47 BUY
Bedbury, who headed advertising and marketing
divisions for Nike and Starbucks during their phenomenal growth, coaches
on establishing a memorable brand. Observing consumers overwhelmed by
countless choices, he argues that now's the time to build a brand that
evokes trust from its customers.
"Unless your brand stands for something, it stands for nothing," he
declares, as he explains methods for companies big and small to
articulate their essence and ethos to core customers, potential
customers and employees. Bedbury elaborates his belief that "the brand
is the sum total of everything a company does" with lively anecdotes
from the experiences of Harley-Davidson, Microsoft and others. He calls
for advertising and marketing that will inspire rather than merely
inform (ie: "Just Do It").
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Inside The Magic Kingdom - 7 Keys to Disney's Success
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 by Thomas K. Connellan
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ISBN: 1885167237, Hardcover- $13.00 BUY
Look in Mickey's Briefcase . . . Now, an
outsider takes you inside the incredible Disney service culture and
presents simple, powerful concepts in a fun, memorable way that just may
change the way you conduct business. Based on hours of interviews and
discussions with present and former Disney employees, Inside the Magic
Kingdom discloses the secrets behind Disneys success . . . and explains
why, of its more than 30 million guests each year, over two-thirds are
repeat customers.
This upbeat, easy-to-read book illustrates clear, solid principles with
examples that are well-known to Disney insiders but virtually unknown to
outsiders until now. Outlines the seven keys to Disney's success. Now
the principles that drive the culture and phenomenal success of Disney
are disclosed in this fun, easy-to-read book. You will learn many
insider secrets that will spell success if implemented in any business.
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McDonald's - Behind the Arches
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 by John F. Love
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ISBN: 0553347594, Paperback- $11.05 BUY
McDonald's: it is the world's premier
entrepreneurial success story, a company whose growth worldwide
continues to be astonishing. In tough financial times, McDonald's proved
that ingenuity, trial and error, and gut instinct were the keys to
building a service business the entire world has come to admire. In the
years since McDonald's: Behind The Arches was first published,
McDonald's has been a trendsetter in advertising, focusing on different
ethnic groups as well as the physically disabled.
McDonald's created McJobs, a program that employs both mentally
challenged adults and senior citizens. And because its franchisees have
their fingers on the pulse of the marketplace, McDonald's has evolved
successfully with the health food revolution, launching dozens of new
products and moving toward environmentally-safe packaging and recyclable
goods. Inspiring, informative, and filled with behind the scenes
stories, this remarkable saga offers an irresistible look inside a great
American business success.
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How to Make Your Business Run Without You!
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 by Susan M. Carter
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ISBN: 0967029104, Paperback- $26.60 BUY
How To Make Your Business Run Without You is a
how-to resource for small business owners and entrepreneurs to
effectively streamline operations that will pave the way for more
business, bigger profits and a business that virtually runs itself.
Through step-by-step chapters, Author Susan Carter advances readers from
the high-risk potential of 'owning their own jobs' to the freedom and
control of 'owning their own businesses.' A must read for any owner or
self-employed professional who is eager to move from start-up status to
ongoing success.
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The Myth of Excellence - Why Great Companies Never Try to Be the Best at Everything
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 by Fred Crawford, Ryan Mathews
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ISBN: 0609608207, Hardcover- $19.25 BUY
Crawford is the managing director of the
consumer products, retail, and distribution practice at the Cap Gemini
Ernst and Young consultancy. Mathews is a futurist specializing in
demographics and lifestyle analysis at FirstMatter, another consulting
firm. To research purchasing behavior, they surveyed 5,000 consumers,
but the responses they got surprised them and prompted their title's
contrary proposition.
They developed a new model of "consumer relevancy." They explain in
detail the importance of price, service, quality, access, and experience
for the consumer. They then suggest that for companies to be successful
they need to dominate on only one of these five factors. On a second of
the five they should stand out or differentiate themselves from their
competitors; and on the remaining three they need only to be at par with
others in their industry. With dozens of examples, Crawford and Mathews
demonstrate the validity of their premise.
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Raving Fans - A Revolutionary Approach to Customer Service
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 by Kenneth H. Blanchard, Sheldon Bowles (Contributor)
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ISBN: 0688123163, Hardcover- $13.00 BUY
Kenneth Blanchard continues his trend of
writing easy-to-read with BIG ideas for making your business
better. Raving Fans is a book of stories relating how fictional
companies have created an environment of delivering awesome customer
service. A guy that has just been put in a managment position requiring a
turnaround goes on a fictional trip with his "angel" to visit
businesses that have figured out their vision and their system to
deliver customer service extraordinary. Based on three simple principles
(Decide, Discover, Deliver), each company has created a group of Raving
Fans (not just customers, but fans) who wouldn't consider shopping
anywhere else for what one of these companies offers.
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Differentiate or Die - Survival in Our Era of Killer Competition
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 by Jack Trout, Steve Rivkin (Contributor)
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ISBN: 0471357642, Hardcover- $17.61 BUY
There are no two ways about it with Jack
Trout. Either you've got a product or service that you can say is
different, or you don't have much at all. In today's global marketplace
and at its lightning-fast rate of change, there's no point in inventing
and presenting a product only to sit back and hope that consumers
everywhere will discover its greatness. It's not simply about what you
or your product can do, it's about what you do differently from everyone
else. Coauthors Trout and Steve Rivkin say it all in their
no-holds-barred title, Differentiate or Die.
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Extraordinary Guarantees - Achieving Breakthrough Gains in Quality and Customer Satisfaction
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 by Christopher Hart
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ISBN: 0814450644, Paperback- $24.95 BUY
Many leading firms have achieved both these
results by offering extraordinary guarantees. You too can boost
organizational performance and quality to new levels by following the
practical advice offered in the important book, Extraordinary
Guarantees. Guarantees were once considered nothing more than a
marketing gimmick. But as more and more quality leaders have begun to
offer ironclad pledges of total customer satisfaction, the guarantee is
now being recognized as an unparalleled tool for gaining a major, often
unbeatable, competitive edge-and a host of other benefits.
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Competing on Value
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 by Mack Hanan, Peter Karp (Contributor)
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ISBN: 0814450369, Hardcover- $17.47 BUY
Presents a new approach to selling that
emphasizes not competing on the basis of the best price, but the highest
value--i.e. demonstrating to current and prospective customers that
using your products or services will either cut their costs or improve
their revenues. This book discusses VALUE. Value is not what you put
INTO your products and services, it is what the customer GETS OUT. Three
qualifiers of value are how much, how soon, and how sure--these are
what the customer needs to know. In summary, this is highly recommended
for every company that sells products and/or services.
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Practice What You Preach - What Managers Must Do to Create a High-Achievement Culture
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 by David H. Maister
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ISBN: 0743211871, Hardcover- $18.20 BUY
Maister, a professional service consultant,
surveyed 6,500 employees at 50 worldwide companies to evaluate the
relationship between company financial performance and employee
satisfaction and loyalty. He found a direct and dramatic correlation.
Here, he offers detailed commentary from CEOs, managers and staffers,
and analysis of the survey results. Bosses in all kinds of companies
will benefit from his solid advice, which should be required reading for
executives and upper level managers.
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Leadership
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 by Rudolph W. Giuliani, Ken Kurson
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ISBN: 0786868414, Hardcover- $16.35 BUY
This highly anticipated book from New York's
once controversial, now beloved former mayor opens with a gripping
account of Giuliani's immediate reaction to the September 11 attacks,
including a narrow escape from the original crisis command headquarters,
and closes with the efforts to address the aftermath during his
remaining four months in office. But, he argues, he did not suddenly
become a great leader on September 11, and "had been doing [my] best to
take on challenges my whole career."
Throughout, he displays the hands-on management that marked his
administration, including his willingness to respond swiftly and in
person to crises, to prove that he could be relied on when the city
needed him most. While some critics found his style too aggressive, he
has an effective counterargument: "Before September 11, there were those
who said we were being overly concerned [about security]," he observes.
"We didn't hear that afterwards..."
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Why We Buy - The Science of Shopping
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 by Paco Underhill
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ISBN: 0684849143, Paperback- $9.75 BUY
In an effort to determine why people buy, Paco
Underhill and his band of retail researchers have camped out in stores
over the course of 20 years, dedicating their lives to the "science of
shopping." Armed with an array of video equipment, store maps, and
customer-profile sheets, Underhill and his consulting firm, Envirosell,
have observed over 900 aspects of interaction between shopper and store.
They've discovered that men who take jeans into fitting rooms are more
likely to buy than females (65 percent vs. 25 percent).
They've learned how the "butt-brush factor" (bumped from behind,
shoppers become irritated and move elsewhere) makes women avoid narrow
aisles. They've quantified the importance of shopping baskets; contact
between employees and shoppers; the "transition zone" (the area just
inside the store's entrance); and "circulation patterns" (how shoppers
move throughout a store). And they've explored the relationship between a
customer's amenability and profitability, learning how good stores
capitalize on a shopper's unspoken inclinations and desires.
Underhill, whose clients include McDonald's, Starbucks, Est?Lauder, and
Blockbuster, stocks Why We Buy with a wealth of retail insights, showing
how men are beginning to shop like women, and how women have changed
the way supermarkets are laid out. He also looks to the future,
projecting massive retail opportunities with an aging baby-boom
population and predicting how online retailing will affect shopping
malls. This lighthearted look at shopping is highly recommended to
anyone who buys or sells.
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Who Moved My Cheese? An Amazing Way to Deal With Change in Your Work and in Your Life
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 by Spencer Johnson, Kenneth H. Blanchard
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ISBN: 0399144463, Paperback- $12.97 BUY
Change can be a blessing or a curse, depending
on your perspective. The message of Who Moved My Cheese? is that all
can come to see it as a blessing, if they understand the nature of
cheese and the role it plays in their lives. Who Moved My Cheese? is a
parable that takes place in a maze. Four beings live in that maze: Sniff
and Scurry are mice--nonanalytical and nonjudgmental, they just want
cheese and are willing to do whatever it takes to get it. Hem and Haw
are "littlepeople," mouse-size humans who have an entirely different
relationship with cheese. It's not just sustenance to them; it's their
self-image.
Their lives and belief systems are built around the cheese they've
found. Most of us reading the story will see the cheese as something
related to our livelihoods--our jobs, our career paths, the industries
we work in--although it can stand for anything, from health to
relationships. The point of the story is that we have to be alert to
changes in the cheese, and be prepared to go running off in search of
new sources of cheese when the cheese we have runs out.
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The 7 Habits of Highly Effective People - Restoring the Character Ethic
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 by Stephen R. Covey
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ISBN: 0671708635, Paperback- $11.20 BUY
The 7 Habits of Highly Effective People:
Powerful Lessons in Personal Change was a groundbreaker when it was
first published in 1990, and it continues to be a business bestseller
with more than 10 million copies sold. Stephen Covey, an internationally
respected leadership authority, realizes that true success encompasses a
balance of personal and professional effectiveness, so this book is a
manual for performing better in both arenas.
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Principle-Centered Leadership
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 by Stephen R. Covey
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ISBN: 0671792806, Paperback- $9.75 BUY
Covey, the author of the New York Times number
1 bestseller The 7 Habits of Highly Effective People, has struck a
chord with millions of readers with his insights into human nature and
values. Now he tells them how to apply his theories to everyday life,
focusing primarily on the world of business.
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The Power Principle - Influence With Honor
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 by Blaine Lee, Stephen R. Covey
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ISBN: 0684846160, Paperback- $9.75 BUY
This self-help book reflects Lee's views on
various types of power and how to develop principle-centered power in
your life, which he defines as power that inspires loyalty and devotion,
transcending time and place. Such power is based on trust and respect
and survives even after one dies. Lee describes three types of power:
coercive, which relies on the premise of control and uses fear as its
instrument; utility, which is based on fairness, the exchange of what
you can do for me with what I can do for you; and principle-centered,
which is based on what you can do with others. The author tells us that
his purpose in writing this book is to encourage us in our work with
people, and he recommends that we choose principle-centered power as the
primary way to influence others in our key relationships. Such power
requires us to grow, to challenge our assumptions, and often to change
our whole orientation in life.
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The Richest Man in Babylon
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 by George S. Clason
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ISBN: 0451205367, Paperback- $6.99 BUY
I often give this book out as a gift whenever a
person younger than me asks for my advice on money. I always present
this book to them saying "if you read it and do as it says, it will work
magic." It really contains excellent, time tested advice, and would
make a good gift for someone in their early 20s who is on their own for
the first time, and struggling.
The book is a series of parables about money written in the 1920s by
George Clason. They were written as individual essays of a few thousand
words, but the theme throughout them is consistent -- save 10% of your
money, give 10% away, use 10% to reduce your debt load, and live on the
remaining 70%.
The stories in the book are entertaining; they are reminiscent of some
of the parables in the Bible, such as the Prodigal Son or the story of
the Workers in the Vineyard. I think this is intentional on the part of
the author; certainly readers in the 1920s had an appreciation for "old
fashioned stories with a moral" that people today seem to have lost. I
enjoy the book greatly, though, and any thoughtful person who reads the
book should find it interesting, especially if they are trying to get
their finances in order.
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The Wealthy Barber, Updated 3rd Edition
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 by David Chilton
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ISBN: 0761513116, Paperback- $10.78 BUY
In this revised and expanded edition of one of
the biggest-selling financial-planning ever, David Chilton,
president of Financial Awareness Corporation, shows readers how to
achieve the financial independence they've always dreamed of. With the
help of his fictional barber, Roy, and a large dose of humor, Chilton
encourages readers to take control of their financial future and build
wealth slowly, steadily, and with sure success.
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The E-Myth Manager - Why Management Doesn't Work-And What to Do About It
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 by Michael E. Gerber
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ISBN: 0887309593, Paperback- $11.02 BUY
More than ten years after his first
bestselling book, The E-Myth, changed the lives of hundreds of thousands
of small business owners, Michael Gerber - entrepreneur, author, and
speaker extraordinaire fires the next salvo in his highly successful
E-Myth Revolution. Drawing on lessons learned from working with more
than 15,000 small, medium-sized, and very large organizations, Gerber
has discovered the truth behind why management doesn't workand what to
do about it.
Unearthing the arbitrary origins of commonly held doctrines such as the
omniscience of leader (Emperor) and the most widely embraced myth of
all. The E-Myth Manager offers a fresh, provocative alternative to
management as we know it. It explores why every manager must take charge
of his own life, reconcile his own personal vision with that of the
organization, and develop an entrepreneurial mind-set to achieve true
success.
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Think and Grow Rich
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 by Napoleon Hill
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ISBN: 0449214923, Paperback- $7.19 BUY
Is it true that by simply changing your
thoughts you can completely change what you have in life? How could it
be that simple? It is, but first you have to believe.
Most people want to see something happen, then believe in it. To be
succesful you have to do the opposite. Believe in it first, then you
will see it. That's is one of the key messages in this book written
almost 70 years ago.... It reads like it was written yesterday.
The title says it all. "Think and Grow Rich", but it is NOT just a book
about making money. I am certain many people from all walks of life
could benefit from this work, regardless of their opinion of money and
riches. The message is clear: You may have whatever you want in life...
if you can discover the secret within its pages.
I first read this book when I was a teenager. I am not sure it made much
of an impression on me. I picked it up recently and I can't believe how
much it has changed. Of course, that's nonsense. The book is the same,
only my mind is now ready to see what the secret is...
Get this book and see if you can unlock the Secret to finding 'riches' for yourself.
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